Search

Segments - overview and function

Segmentation is an important feature that allows you to target messages to specific audiences.
In this article from our Help Center, you'll learn how to create segments, why they're so important, and how they can help you make your email campaigns even more effective and relevant to your recipients:

What are segments?

Segmentation in email marketing is used to divide your email recipients into different groups or segments based on certain criteria or characteristics.
The main goal of segmentation is to make your communications more precise and relevant to different parts of your target audience. This offers several advantages:

  1. Increase relevance: By dividing subscribers into segments, you can ensure that the emails you send are more relevant to each recipient. As a result, recipients are more inclined to open your emails and respond to your message.

  2. Personalization: Segmentation allows you to offer personalized content that is better tailored to the needs, interests, and behaviors of different recipients. Personalized emails tend to have a higher success rate.

  3. Optimization of open and click-through rates: When you send your emails to relevant segments, recipients are more likely to open them and click on the links they contain. This leads to better performance of your email campaigns.

  4. Spam avoidance: Segmentation makes it possible to avoid uninteresting or irrelevant information for certain groups of recipients, minimizing the risk of unsubscribing or being marked as spam.

Examples of criteria by which you can segment your subscribers on CleverReach:

  • Demographic information such as age, gender, and location
  • Purchasing behavior and product affinity
  • Open and click behavior in previous emails
  • Subscription duration and activity level
  • Interests and preferences

Here are more information about segments for you

Help & Support

If you have any questions or need assistance, please feel free to contact our service team at any time.