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Accessible emails are the key to inclusion. They ensure that every recipient, regardless of their abilities or limitations, can easily understand your content.
Your mailing provides a better user experience, strengthens your brand and can even lead to higher conversion rates.
In our article Newsletter Editor: Performing an accessibility test we explain step-by-step how you can use the test for your mailing.
Here are some of the most important criteria for accessible emails:
Content and formatting:
- Clear and simple: avoid complicated sentences and technical terms.
- Good contrast: Ensure a clear distinction between text and background.
- Text instead of image: Avoid pure image texts.
- Descriptive alternative texts: Explain the content of images for the visually impaired.
- Structured structure: Use headings, lists and paragraphs for a better overview.
- Visible text: Avoid hidden text.
Design and layout:
- Flexible design: Adapt the email to different screen sizes.
- Enough spacing: Make reading easier, especially for people with for people with visual impairments.
- Clear links: Make links clearly recognizable and descriptive.
HTML structure:
- Correct HTML: Write error-free code or feel free to use our templates.
- Semantic elements: Use headings, lists and paragraphs correctly.
Other aspects:
- Clear subject lines: Make the content of the email immediately recognizable.
- Clear signature: Keep the signature short and concise.
- Comprehensive testing: Check the email in various email clients and with our different email clients and with our Design & Spam Test.
- Color selection: Make sure you use a suitable color palette, especially for people with color vision deficiencies.
- Language adaptation: Consider different languages and dialects.
- Interactive elements: Design buttons and other interactive elements to be and other interactive elements barrier-free using our editor elements.
Help & Support
If you have any questions or need help, you can always contact our service team.