In your newsletter, you have the option of addressing your recipients with "Dear" and "Dear" in your newsletter. You can find out exactly how this works in this Article.
- Open your recipient list and go to Settings and then to Fields.
Create a new field and select the Field type - Salutation:
- Open your newsletter under E-Mails.
Click on a text and in the editing bar select the block {} on the far right:
- For global placeholder, select the previously created salutation field.
In the drop-down menu, select Formal individual salutation.
- There you enter Dear Mrs. and Dear Sir enter. Then click on OK, so that the personalization is saved.
Important information
You must have imported one of the following terms into the salutation field so that to recognize whether someone is female or male:
Male recognition
"male", "m", "male", "herr", "mr", "mr.", "mister", "mann", "sir", "lord", "dear sir", "mr."
Female recognition
"female", "f", "w", "woman", "frau", "fräulein" , "female", "mrs", "mrs.", "ms.", "ms", "lady"