If you use interfaces such as Shopify, Magento, OXID or Shopware, you can measure the conversion directly via the interface using the Connect link extension. A list of our plugins, that provide this function can be found at the bottom of the article.
- Activation of the link extension in the newsletter editor
- Evaluate data in CleverReach
- Plugins with Connect link extension
In order for the conversion to be measured via the interface, only the so-called Connect link extension must be activated within your mailings must be activated. To do this, activate the checkbox within the settings of your mailing. This extension can also be used to activate the order data via the API interface to transfer.
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In our Classic Editor, you can change the newsletter creation settings under Settings to activate the Connect link extension:
Activation of the link extension in the newsletter editor
In our newsletter editor, you will find the setting option in the email creation under Step 1 in the Campaign settings - Advanced:
This function automatically passes information as a link parameter, which are then processed directly via the interface. These parameters contain the mailing ID, user ID and link ID of the corresponding recipient.
These parameters are used to measure the conversion.
Note: When the Connect link extension is activated, the Google Analytics tracking is not available.
Evaluate data in CleverReach
If an order was measured via tracking, you can analyze the data both in the report as well as in the respective recipient group. In the report a cumulative evaluation is displayed. You can find the conversion data in the report overview at the bottom right:
The conversion can also be viewed directly in the recipient. To do this, open the recipient and click on the Purchase information tab below the of the profile.
The interfaces transmit order information such as product designation and product name and article number, which can later be used for segmentation in order to target customers who have purchased a specific product. Via the Connect link extension you can also transfer the data independently using our REST API interface. Information on the API can be found here.
Plugins with Connect link extension
- Magento 2
- Shopify
- Prestashop
- Shopware 5
- Shopware 6
- xt:Commerce
- Oxid 6
- WooCommerce
Ecwid and BigCommerce unfortunately do not support this feature.
Help & Support
If you have any questions or need help, you can always contact our service team.