Send RSS feeds automatically

Do you regularly publish fresh content on your website and want to keep your readers up to date without manual effort? 
With RSS feeds and CleverReach, you can automate your communication: 
Create a dynamic campaign in just a few clicks that instantly informs your subscribers as soon as a new article goes online:

• Set up RSS feed automation in CleverReach
• Select email template for RSS feed
• Reporting and click links

Set up RSS feed automation in CleverReach

1. Log in to your CleverReach account and click on Automation workflows in the left-hand menu.
2. Click the New workflow button. Under multi-level automation, you will find the template Send your blog posts.
   
   
3. A pop-up window will open. Define the name of the automation chain and add a short description. Click Create.
   
   

4. You will see the following automation template:
   
   

   Meaning of the automation modules:

   Calendar event (orange)	Select the sending time for the recurring newsletter. You can choose between daily, monthly, weekday, calendar week, or a list of days.
   Recipient action (green)	Select your target audience. You can choose an entire recipient list or a segment.
   RSS feed action (green)	Enter your RSS feed URL and configure text length or the number of posts for displaying your feed in the newsletter
   Email sending action (green)	Select and edit your mailing using our RSS feed template (see next step)

Select email template for RSS feed 

1. Click above the email sending action on the pencil (appears when clicking) to open the selection menu.
2. Click Create new and filter at the top under Recommendations by Other topics.
   
   
3. Select the rssfeed template and click Next.
   
   
4. Define a subject and a campaign name, and check whether the sender and email are correct. Finally, click Create > Edit email.
   
   
5. You will now see the following mailing template:
   
   
   
   The following variables are included in the template by default: 
   
   {IMAGE} = With current content from the previously defined feed
   {TITLE} = With current content from the previously defined feed
   {DESCRIPTION} = With current content from the previously defined feed
   {LINK} = With the default text “Read more” or a custom entry

Reporting and click links

A report allows you to receive an individual report for each sent RSS campaign and filter by it. For example, if a new newsletter is sent every day at 8 a.m., a separate report will also be created for it. The click links can be evaluated in the reporting, including opens and clicks.

To get an overview of all available reports, click on the report of the RSS automation email:

1. In your CleverReach account, click on Automations in the left-hand menu. There you will find your created RSS feed automation.
2. Click on the three dots ••• on the right under Action > Show report.
   
   
3. The following overview will appear. Click again on the three dots ••• on the right and on View report.
   
   
4. Under the tab Daily overview, you can compare reports from previous days:
   
   Initially, the last 30 reports are displayed in the daily overview, with the newest report always at the top of the first page. You can select the month in the top right for which you want to view the reports.

By clicking on a day, you will see the detailed report with the sends, individual opens, clicks, top links, orders, revenue, and conversion rate: 

With the Connect Link Extension you can evaluate purchases generated through a newsletter with CleverReach. Generated orders, generated revenue, and the order rate are measured.

Evaluation via the Google-Analytics integration is also possible to analyze purchases, etc.

Help & Support

If you have any questions or need help, please do not hesitate to contact our Service Team.