Apteco has developed an integration for the connection between CleverReach and Apteco Marketing Software. The Apteco Marketing Software offers a customized solution for your data analysis and campaign management (e.g.visual analysis, analytical CRM, data mining, customer segmentation).
Functions
- Connect your systems (public, private or hybrid cloud) such as a CRM or ERP with CleverReach
- CleverReach is connected to your data and used as an email channel
- Control events (e.g. a login, purchase, etc.) in real time via CleverReach from
- You can calculate the best possible contact time or the best possible next offers or create in-depth and valuable analyses
- Control mailings automatically in large quantities via CleverReach
- Keep your CleverReach data as an "archive" over a longer period of time
- Increase the data quality in CleverReach and synchronize your CleverReach contacts with other systems for a 360-degree customer view. For example all recipients that you have under email in this example are transferred:
- Automatically tag your recipients in CleverReach based on customer values, segments, reactions or behaviour and thereby individualize each email so that every communication is unique. In this example, the "GR Name" is the name of your recipient list from CleverReach. You can select all contacts in the line that should be included in the "Newsletter Subscription" recipient list:
Video from Apteco
The developers at Apteco have created a short video in which they explain the integration and functions in more detail using examples: