Address your recipients directly to gain more acceptance. If there is no personal data for a recipient you can provide alternative values.

Usable variables

Text

ID: {USERID}
E-mail address: {EMAIL}
Title: {TITLE[STD:]}
Form of address: {SALUTATION[STD:]}
Company: {COMPANY[STD:]}
First name: {FIRSTNAME[STD:]}
Last name: {LASTNAME[STD:]}
Full name: {FULL_NAME}
Street: {STREET[STD:]}
ZIP code: {ZIP[STD:]}
City: {CITY[STD:]}
Country: {COUNTRY[STD:]}
Date: {CURRENT_DATE}
Date & Time: {CURRENT_DATE_FULL}

Links

Unsubscribe link: {UNSUBSCRIBE}
Online version (HTML): {ONLINE_VERSION}
Online version (text): {ONLINE_VERSION_TEXT}

Additional fields

Field name: {OPT_FELDNAME[STD:]}

Variables can be placed anywhere in your template or in the subject line and will output the individual content for the respective recipient.

Example:
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Hello {FIRSTNAME[STD:]} {LASTNAME[STD:]},
compare utility prices in
{CITY[STD:]} and save real money!

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Links

Variables for links can be placed anywhere in your template and will be automatically converted into a URL.

Unsubscribe link
With this link, the recipient can unsubscribe from a group. They stay in that group but are deactivated and can't receive any more e-mail.

Example in HTML: <a href="{UNSUBSCRIBE}" >Unsubscribe</a>

Online version
Following this link, the recipient can view the e-mail content online in their browser.

Example in HTML: <a href="{ONLINE_VERSION}">Online version</a>